Meet the advisors
PAM COHEN, PHD
Dr. Cohen is an applied social scientist with expertise in identifying and measuring attitudes and their linkage to behavioral outcomes. She created and led Werklabs, the wholly owned research division of The Mom Project, focused on understanding the needs and motivations of caregivers, parents, and moms to guide optimally supportive workplaces and work-life integration practices. A trusted expert, she has been published and featured in hundreds of broadcast interviews, journal articles, books, and publications. Dr. Cohen specializes in predictive analytics, demonstrating what most influences behaviors and the critical impact factors on next-level business and brand outcomes.
ADRIAN YOUNG
Adrian is a data storyteller, brand strategy expert, and strategic impact advisor driven to expand potentialities and catalyze positive change. Her expertise lies in combining powerful research insights and deep brand expertise. As part of the research team, her role synthesizes critical intelligence with effective brand and marketing activation. During her tenure at The Mom Project, Adrian served as the strategic research advocate for women, caregivers, and the BIPOC community inside enterprise organizations. She also has an extensive background in lifestyle branding strategy.